Why is science communication important?

Science is us and the world around us. Science communication is when the fundamental research that drives society forward is conveyed in a way that is understandable to the general public.

Development requires knowledge and knowledge requires communication. Whether knowledge is acquired from books, TV, magazines, public talks, social media or in the class room, it is a fundamental requirement that the communication form fits the audience. If no one listens, nothing is conveyed.

An enlightened and educated society needs science to move forward in any field from medicine to transport to computer equipment. Even communication forms depend on science, and it is crucial that there is a common understanding of the difference between facts and claims/opinions.

The advertising industry holds experts that can sell a person almost anything if served under the right conditions. Pseudo-sciences and false claims profit from this in order to sell a product or political opinion. A society can suffer great damage from misinformation, which can lead to unhealthy political environments and educational systems eventually causing our living conditions to worsen over time. Science communication can prevent this and create a robust framework for development in modern societies.

Science communication develops society and provides it with facts, creating a sustainable knowledge framework for future generations.