Here you will find answers to the What?, How? and Why? of science communication. Whether you work in academic research and want to promote your work or you are building your foundation as a science communicator, you will need to get the foundation in place.
Science communication is composed of two main parts:
Science is the systematic approach to build knowledge from test and theory. A scientific theory must predict something, and it must be testable and falsifiable. An opinion is not science, but a theorem is. Scientific method is the foundation for scientific research.
Communication is the art of conveying a message between people. When two people interact they communicate on many different levels and the language is just one part. Visual content is another part of communication and it can be a very powerful tool to affect how your message is conveyed.
The combination of the two covers the act of conveying science to the public. The reasons for communicating science are many. For researchers, the motivation could be to attract students to their field of study or to position themselves in the public eye to create a recognition benefit among grant foundations. For educators the motivation could be to teach and share knowledge in the general public.
Historically, science communication would constrain itself to the class room or public lecture halls, but today’s plethora of online platforms has changed the approach of reaching out to an audience. The digital possibilities make it easier to reach the target audience – provided that the right communication form is used.
This website is here to help you figure out how to approach science communication in a way that fits your objective.science-communicator.com