A good presentation will leave the audience with new information. Something you conveyed to them that is now printed in their minds.
This is your message: the point you want to make them remember when they leave the room. Your message should be clearly conveyed and easy to remember. It should be specific enough to stand out from all other information and broad enough to speak to the majority in your audience. “Science is cool.” is not a message, because it is much too broad to be specifically related to a presentation topic. “Science is cool.” is more an impression the audience can leave with, but it is not a piece of information they received.
The story line through you presentation is the framework you present your message in. It is less important that the audience remembers your story compared to the importance of remembering your message. A good story line will keep the audience interested through out the talk and will continuously answer questions as well as trigger new curiosity.
It will be of great help to you if your message is something you are passionate about. Not only will this help you remember your point during the talk, it will also come in as a rescue when you forget what to say or get thrown off. Something you are passionate about is also something you will not forget. You do not forget your passion, but you can forget numbers, processes or parts of your script. So to have a message you care about and have personal interest in will help you convey your point to the audience.
Another helpful element of including your passion in your talk is that is affects your body language and voice. People tend to speaker louder and more confident about something they care about, so this will help you with your personal appearance and stage presence.
Sharing your passion with the audience will not only help you remember your talk – it will also have a positive effect on your impact as a speaker.science-communicator.com